Monthly Archives: August 2016

Tips to Choose Wisely

Tips to Choose Wisely

Mass correspondence is one such field, which has seen a lofty ascent since its begin. As the world comes nearer consistently, the need to share and keep each other educated additionally increments. This has made an immense interest for employments in this field. On the off chance that you are an understudy of mass correspondence, here are a portion of the best alternatives for you.

As the world is in a constant revolution to bring its people closer and reach a wider populace, it has opened myriad job opportunities. The constant need to collect information and spread it across to hungry recipients has created several new opportunities in the field of mass communication. This field covers a large area of work, which is primarily associated with dispensing information through modes of communication.

Interestingly, mass communication offers jobs in the government as well as private and public sectors. For making a career in mass communication, one cannot just stumble upon it. It takes years of hard work, dedication, and commitment to get yourself a substantial job. This field is driven by work culture which is extremely deadline-oriented. Hence, it demands individuals who are ready to work through the toughest of pressures with a cool and composed demeanor. So, if you think you have it in you to deal with the cutthroat competition and scale heights of success, welcome to the offer that the world of mass communication is about to make to you.
✦ Print
Print journalism is the classic form of a career option in mass communication. To this day, it remains the most preferred career option for its enriching experience. Working with newspapers, magazines, periodicals, news service agencies, news websites, and tabloids are some of the options one can pursue in this field to build careers. The typical nature of work is working as a reporter, collecting news, and knowing what would make great news items. The other posts one can work for, with considerable experience, are editor, sub-editor, photographer, freelancer, columnist, correspondents, proofreaders, and news analysts.
Editor: The editor of a newspaper or magazine is responsible for editing articles, writing original articles, laying out the newspaper or magazine, and following the important leads for news stories.

Sub-editor: Sub-editors have to check all that is written for the newspaper or magazine. They have to check the matter for grammar, spelling, style, and tone before it goes online or gets published.
Photographer: A newspaper or magazine photographer can be a full-time employee or freelancer. The job essentially demands the candidate to get photographic evidence supporting the corresponding story.

Freelancer: A freelancer or stringer is a person who contributes to the newspaper or magazine on a project basis.
Columnist: A columnist is the person who writes opinion pieces for newspapers, magazines, or websites. He/she may have specialization areas, such as politics, spiritualism, sports, religion, fashion, and such other subjects.
Correspondents: A correspondent has to report and write new stories from ground zero.

Proofreaders: The quality check of a newspaper is done by the proofreader. Spelling, grammar, style, photographs, illustrations, headings, page numbers, and other such details are checked by the proofreader.

✦ Broadcast
The aspect of broadcasting has played an important role in pushing mass communication on a bigger platform. It introduced a new dimension of an electronic medium, bringing many new career opportunities for its aspirants. To work for any form of electronic journalism, it is important to have a complete understanding of its technical know-how, pressures of work culture, and the purpose of such a job.
The typical jobs under electronic journalism include working for a radio as a jockey, news anchor, jobs involving editing, sound engineering, scriptwriting, and graphics. The exponential growth in TV networks and satellite communication has opened a whole new array of jobs.
Radio Jockey: A radio jockey has to create entertaining interactions with the audience. This may include creating content, interviewing guests on the show, impromptu edits to the script, and complete understanding of the electronic consoles used in the studio room.

News Anchor: News anchors are the journalists we see on television. A news anchor’s primary job is to read the news, but they may also have to interview the guests and be updated with the latest news and events happening around the world. A news anchor may also have to present a live story being delivered by a correspondent.

Broadcast Editor: A broadcast editor is responsible for editing videos and putting them together with the required audio tracks. The job also includes complete understanding of the news item, to be able to put together the videos sequentially.

Sound Technician: Sound technicians play an important role of enhancing the news item with the technical equipment. They have to maintain the equipment, amplify the sound, mix or change the tone, or reproduce the sound.

Scriptwriter: A news scriptwriter has to know the facts perfectly. The job demands writing crisp news items that are delivered as the event has occurred. This kind of scriptwriting is different from writing for films, TV commercials, or soap operas.

✦ Web
Web or online journalism is the newest form of journalism with increasing number of options to build careers. This form of mass communication is quite nascent as compared to the others, which is why its facets have not yet been fully recognized. However, blogging, citizen journalism, and working as a freelance reporter or photographer for online media are some of the job options available in this sector.
Blog: Writing a blog is very similar to maintaining a diary. However, while trying to venture into the world of journalism as a blogger, one needs to develop an expertise in a subject.

Citizen Journalism: Citizen journalism is also known as alternative or activist form of journalism. It refers to collecting news and reporting, irrespective of existing media institutions.
Freelance Reporter/Photographer: Freelance reporters are present to fill any gaps in news coverage for online media, while freelance photographers sell their photos for online use, which serve the purpose of enhancing the story for the readers.

Mass communication goes beyond just dispensing news. A huge part of mass communication includes providing entertainment and giving information. Films today play that role in our society. There are various types of cinema, such as documentaries, promotional films, feature films, newsreels, and music videos which demand a unique set of skills. With a range of films being made, this dynamic field offers a plethora of jobs, such as directing, editing, scriptwriting, photography, light and sound engineering, and so on. Besides these, mass media professionals can also obtain jobs under various stages a film goes through, such as development, pre-production, production, post-production, and distribution. Working in a field and learning its new facets every day will help you build a career that you have always dreamed of.
Director: The director of the film is like the captain of the ship. He is the creative driving force who actually makes the film.

Editor: A film or video editor is responsible for arranging the raw camera footage into a finished film that’s ready for broadcasting.

Scriptwriter: Writing a script for films involves a very creative outlook. Scriptwriters are responsible for giving life to every facet of the film, such as characters, plot, time period, and look of the film.

Film Photographer: Film photographers work on the film sets and are responsible for taking stills for post-production of the film.

Light and Sound Engineer: The light and sound engineers have a very important role to play in filmmaking. They are responsible for operating the lighting and sound equipment on the set, setting the mood for the scenes, creating effects, and giving the audio-visual its character.

This branch of mass communication is associated with building brand value of a product or service. Today, advertisements are an integral part of newspapers, magazines, posters, radio, television, social media sites, clothing, and even the mundane signboards we see along the road. Every organization in this world finds it extremely important to advertise in order to reach out to people. An important field like this one demands professionals who are capable of thinking out of the box. There are two sides to this field: one is the creative side; and the other is the marketing side. The two have to work hand in hand to achieve success. The field of advertising has grown tremendously over the years and is likely to grow further, as several developing countries are trying to pitch to international clients. Client servicing, technical engineer, copywriting, scriptwriting, and directing are some of the jobs one can begin with, to make a career in the field of advertising.

Client Servicing: A person designated to this post is responsible for interacting with the clients, understanding their needs, and sometimes, communicating the requirements to the technical and creative team.

Copywriter: The lines we listen to, or read in an advertisement are written by the copywriter. A copywriter is essentially responsible for giving the advertisement its words.
Scriptwriter: Being a scriptwriter for an advertisement is quite a challenging task. The writer has to be able to write just the right words, which will be conveyed to the audience in just a few seconds or a minute.

Public Relations
The simple function of publicity of a certain product or service has, today, turned itself into a huge management operation. The basic function of a public relations officer is to build a positive image of the organization using various modes of mass communication. The typical jobs in this field include media relations officer, community relations officer, employee relations officer, marketing communications officer, event manager, and fundraising. To be a successful public relations officer, one should like meeting people, have excellent communication skills, bear the ability to interact and convince all kinds of people, and build a long-lasting relationship. Having good organizational skills and quick decision-making abilities are an added advantage.

Public Relations Officer: The primary job of a public relations officer is to maintain and build a positive reputation for the company. The role also demands you to influence the opinion and behavior of potential clients.
Media Relations Officer: A media relations officer is responsible for representing the organization to the outside world and being the point of contact for all the media and press-related work. The person holding this post may also have to write press releases, monitor the news being sent outside, attend meetings, and think of ways to get more media coverage.

Community Relations Officer: A community relations officer is responsible for carrying out decided procedures and policies with an aim to build communities, such as a customer base. They are also held responsible for managing the full scope of activities, programs, and events. Such types of jobs opportunities are usually seen in schools, colleges, and other institutions.
Employee Relations Officer: An employee relations officer is known to look after all the communication that may occur between employees and the management. They play a key role in ensuring smooth functioning of operations, by maintaining peace between the two major contributors of an organization.

Marketing Communications Officer: The marketing communications officer in an organization works in tandem with the PR and communications manager to develop a marketing strategy.
Event Manager: An event manager is responsible for looking after the operations of company events. The person at this position also has to handle production of events, from its conception to creation.

Fundraising: Fundraising is a part of public relations. It is a job which includes looking for sponsors, convincing them, and raising money for the required cause.

Social Media
Social media is the latest trend in the field of mass communication. It refers to use of Internet to distribute news, discuss on forums, and bring people together. This novice medium has picked up great pace with social networking sites such as Facebook, Twitter, YouTube, and such other social media platforms. Social media manager, graphic designer, and social media analyst are some of the options with which one could start a career in this field.
Social Media Manager: As the term suggests, a social media manager has to manage the social media properties of a given organization. This could mean providing content for these platforms and devising ways to keep them growing.

Graphic Desginer: A graphic designer of a social media team has to come up with graphics for the relevant postings on the sites. Visual gratification plays a huge role in attracting and retaining users to social media pages. Thus, the role of a graphic designer comes with a huge responsibility.

Social Media Analyst: A social media analyst is the one who studies the growth or fall per month on the pages, the additions and subtractions in numbers, and searches for reasons for these happenings.

As the sector of mass communication is diversifying due to growing business and need for information, this is only likely to create more job opportunities. This field is meant for those who can handle work pressures, honor deadlines, think beyond the obvious, and have a flair for flawless communication.

Media of Today Affect the Culture of Modern Society

Media of Today Affect the Culture of Modern Society

The media is a huge substance that directs our day by day choices, our feeling of the world, and opens us to things we’ve never experienced. We’ll investigate how media influences our way of life, in both its positive and negative viewpoints…

We humans are a bunch of manipulatable species where the media feeds off this ever-growing trait that lies within us all. It affects us in so many ways both consciously and otherwise, where half the time we aren’t aware of what it is doing to us.

The biggest tool in the media that generates revenue by the millions everyday, is advertising. It is a creature like no other in the media world, that reaps in the big bucks. We’ll take a look at how the media affects our culture by an overview of the pros and cons.

How Does Media Affect Cultures

The media affects people in varied ways, some of which are good while others aren’t as pretty. Let’s take a look at the good and bad side of media’s influence on culture.

✔ +tive Aspects ✘ -tive Aspects
The media has its way of showing us constructive information when it comes to news channels, travel and other educational shows. Kids benefit from watching these, since it can boost self-esteem, heighten interest levels in a particular subject, or encourage them to ask relevant questions. Violence is a major factor when it comes to media, being a potentially dangerous instigator when it comes to young audiences. Kids are influenced easily by what they see on television or the Internet, mimicking such acts (if not as extreme, though on the lines of violence) on elders, or kids their age.
We have a sense of what is happening around us, with a fair insight about how things work elsewhere on the globe. We can view the world through the television, even if we are rooted in one spot the whole time. It is a getaway to places unknown, foreign, and magical with knowledge of what goes on around us without being physically present in that place. Advertising can jeopardize one’s idea of what beauty and health is, seeing that products revolve around these two aspects in an outrageous fashion. Kids can become obsessed with the way they look, especially through beauty reality shows and magazines. It can lead to health problems like anorexia and bulimia, or use the antics of questionable celebrities in the industry as influences.
Video games today are increasingly active-oriented, making kids get off their behind and engage in games that require physical movement. This could help keep kids active indoors, if not outdoors. Obesity is on the rise for kids who plant themselves in front of the television, not budging for hours on end. We’re talking about kids who do not have the latest PS / Xbox / Wii offering. This can fuel a child’s inability to stay active, thus leading him / her to exponentially gain weight over time.
The media in all its forms can introduce us to creative outlets that can help us better ourselves in different ways, be it in our personal or work lives. It can change our perspectives and push us to do more than what we limit ourselves to. It can also help us engage with other people around the world, and be more open and understanding towards other cultures. The media can influence one to do things that aren’t moral, like getting into substance abuse. Movies portray habits that are unhealthy as ‘cool’ or ‘mature’, forcing kids to be at par with cliques who use media as a tool to manipulate vulnerable kids of the sort.

The media can be used for or against us, depending on how we use it individually. Monitoring time spent on electronic media is important, where even things like magazines need to be considered when it comes to teenagers especially. With these points in mind, how media influences culture should give you an idea on just how powerful a tool it is in our present day and age.

What is Entertainment?

What is Entertainment?

In a world where we find ourselves evermore overwhelmed by-and drawn to-bright images and flashing screens, it is worth asking a few questions about that most important of consumer goods: entertainment. What makes entertainment entertaining? Why do we need it, or do we? What is entertainment, anyway?

These are a few of the questions I set out to answer in a class I taught a year or so ago: Entertainment in America. And while we couldn’t quite come up with satisfactory answers, even after a semester of reading and discussion, I’d like to try to set down a few of the thoughts that came out of that course here. But I don’t want to shove the partial answers I’ve come to down your throat-that’s no fun for anybody. Rather, what I’ll do in the following is offer a list of questions that you might ask yourself, along with a few resources that might be worth looking at as you search for your own answers to these increasingly crucial questions. I’ll also note, from time to time, the conclusions I have tentatively reached regarding these questions.

Are you ready? Here goes…

What is entertainment? (Too obvious, but we’ll come back to it. If you keep this question in mind as you go down the list, you may find a definition beginning to come together. Try it out.) Even if you know it when you see it, does it bother you if you can’t come up with a good definition of what it actually is?

Is there such a thing as “only entertainment”?
Only Entertainment-Bad Religion
That’s Entertainment-The Jam
That’s Entertainment-Judy Garland
When you read the lyrics of The Jam’s and Bad Religion’s songs, and read about the history of the Judy Garland highlights film, what is your sense of the kind of material that makes for entertainment?

Who needs entertainment? What for? When you are entertained, what are you feeling? Read a Dilbert or Doonesbury comic strip, and try to record what happened inside of you while you were looking at the comic. Did you feel happier? A sense of release? The resolving of tension? Was that entertainment? Would you say that reading the comic strip was the same kind of experience as watching a television show? How? How not?

Are some kinds of entertainment better for you than others? Which kinds? Is it better to play internet poker or to watch a video? Try doing each for a little while and record your feelings. Was one more entertaining than the other? How? Why? Did one make you more aggressive? Less likely to do something productive in the world around you? Did either change the way you felt about yourself? How?

One of the things I was struck by while teaching this course was the way entertainment can work as a substitute for action. If I can identify with a character on TV-on a soap opera, for instance-then I get to feel all the feelings that character feels, without having to do the actions that result in those feelings. I get to feel jealous without having a cheating spouse, excited by the intrigue of adultery without being an adulterer, and intimate without ever actually talking to a living human being. In short, I get to feel. Some researchers believe that feelings are the way we human beings experience our world most fully, but is there a price to pay when we feel our emotions in a way that’s disconnected from the physical world around us?

That is, if we get to feel feelings without taking risks, do we start to lose our ability to risk emotion in the “real world”? I don’t have a definite answer to that for you, but I do have one for me. I’ve come to the conclusion that entertainment is-while maybe necessary for emotional and psychological health-definitely a dangerous substance. Like fire. So, for my part, I’ll still watch a film now and then. But I’ll also think afterwards about how watching that film, getting that emotional satisfaction, affects my ability to act in the real world. You might consider doing the same; it actually turns out to be pretty entertaining.

How to Make Your Long Flight Very Comfortable

How to Make Your Long Flight Very Comfortable

Whether it’s for business, delight or doing a reversal home after a get-away, a whole deal flight can put a damper on your excursion arranges. The entire thought of going for a few hours at an extend can pester. Indeed, even successive air voyagers who are continually moving are not invulnerable to the negative impacts of long separation flights, the most exceedingly bad being plane slack. Flying over the Pacific or Atlantic in whole deal flights can be genuinely tedious for most, since a greater part of voyagers fly economy. The hours appear to extend unendingly and the seats appear to be doubly confined, and your appendages and neck may begin to feel unbending. You are going to get a couple of hours of erratic rest, when all of a sudden to your shame, the lodge lights go ahead, reporting that dinners will be served in a matter of seconds. So to make your time more pleasant and the travel more agreeable, take after the tips given underneath.

How to Make a Long Flight Comfortable
Selecting your Seats

Nowadays, almost all long haul flights offer the facility to select a seat in advance. Some airlines may charge you a fee for providing the service, so confirm it before you select the seat.

  • There is always the lure of a window seat, but if you need to go to the lavatory often, select an aisle seat. Going to the lavatory if you are in the window seat means disturbing two more passengers on your way out. Aisle seats can give you some room to stretch your legs once in a while, but look out for people on the move.
    Seats near the emergency exit and the bulkhead seats provide more leg room. Be wary of bulkhead seats though, they are often used by passengers with babies, with a bassinet attached to the partition, and thus, not the best seats if you are looking for some peace and quiet!
  • If you haven’t made the seat selection online, check in early to get the seats of your choice.

What to Pack

Pack your carry-on luggage wisely. Here are some hints about things that you may need during your journey.

  • Carry a couple of pairs of extra clothes with you, check-in baggage is prone to getting lost.
  • All your important documents (passports and travel-related papers) and valuables like camera, laptop must be a part of your carry-on luggage.
  • Keep a stock of medicines with you, ideally, pain relievers, antacids, travel sickness pills, or any other medications you are advised to take on a regular basis.
  • Barf bags are available on board, but as a precaution, carry plastic bags with you, especially if you are prone to travel sickness. Remember to take your motion sickness medication before takeoff for best result.
  • Keep a few magazines, books, and your iPod with you. Most airlines offer very good in-flight entertainment, but you may get bored with watching movies, and books and music can come to your rescue, especially if you are traveling alone.
  • Airlines usually provide blankets and pillows, but keep a sweater or some warm clothing handy, in case it gets too cold. You can carry inflatable neck cushions, to prevent the neck from becoming too stiff.
  • Carry an eye mask along, it will help you fall asleep faster even with lights on.
    You can pack your favorite snacks like granola bars if the flight meals don’t appeal to you.
  • Always keep lip balm and a small bottle of moisturizer in your bag. Cabin air is extremely dry, and your lips and skin can get chapped in no time.

Inside the Aircraft

The first few minutes may seem enjoyable, but boredom begins to kick in as soon as you finish your first in-flight meal. So how to make yourself comfortable and enjoy the flight?

  • Watch movies and play virtual games, listen to music; on-board entertainment facilities can keep you occupied for quite some time.
  • If you are one of the lucky ones who can sleep comfortably in a flight, then catch some Z’s. Placing a pillow between your lower back and the seat can offer a lot of comfort and reduce backache.
  • Aircraft cabins are well pressurized, and the circulating air is very dry, so drink enough water to keep yourself hydrated. But avoid alcohol.
  • Eat healthy snacks which are high in fiber.
  • Do not sit for long hours at a stretch. Be on the move. Take a walk down the aisle every now and then. This prevents deep vein thrombosis, popularly called economy class syndrome, wherein clots can form in your legs leading to considerable pain and swelling. To avoid this condition, during long air travel, wear loose-fitting clothing and shoes.
  • Some people pop a sleeping pill so they can sleep well during travel. My advice, if you have never taken a sleeping pill before, DO NOT try it on a long distance flight. It can be very difficult to fight off the lethargy and drowsiness of a sleeping pill, and you may feel the lingering side effects even long after you have stepped down from the aircraft.
  • The constant drone of the engine can cause ringing of the ears, so put cotton balls in your ears or use travel ear plugs.
  • Ascent and descent are usually known to cause popping ear pressure, which can be quite a pain. To ease the pressure buildup in your ears, keep moving your jaw to the left and right, or chew on gum which increases the saliva flow and makes you swallow, effectively opening up the Eustachian tube.

Traveling with Kids

A long haul air journey can seem daunting for people traveling with children. Twelve hours or more of travel with a cranky infant is enough to give nightmares to parents. To avoid boredom, here’s what you can do.

  • Carry a good and interesting collection of lightweight books (puzzle books, sticker books, and coloring books are a good option) which will keep your child occupied for hours. Some airlines provide coloring books, crayons, and a soft toy for their young passengers.
  • Carry small toys which are not too heavy or noisy but which will hold a child’s interest for a long time. Avoid toys with numerous small parts, like jigsaw puzzles.
  • Airlines offer special meals for children, so make sure you opt for them. If you prefer your kid not to have aircraft food, carry enough snacks with you, (along with disposable spoons, plates, and enough napkins) keeping in mind factors like break journeys, airport delays, and food spillage.
  • Do not forget to bring medications like acetaminophen, and cough and cold syrups. Any prescription medications will require the prescription as well.
  • Some parents suggest using cough and cold syrups just to lull children to sleep, but I would suggest against using any medicine which will cause drowsiness in the child. It can sometimes backfire making the child highly strung and hyperactive, and under no circumstance, would you want an overactive toddler on a long distance flight!
  • Keep barf bags handy. Unlike adults, children may not tell you they want to throw up!
  • To minimize the discomfort of ear popping, use pacifiers for infants, and candies/chewing gums for older children. An easy way out is to ask children to keep sipping water which eliminates pressure build up during ascent and descent.
  • If you have an infant, reserve bulkhead seats. The bassinets provided can be a real boon once the baby sleeps. Put the sleeping baby in the bassinet to get some reprieve.
  • Pack enough diapers, extra sets of clothes, warm clothing, blankets, towels, baby wipes, formula, etc., for long journeys.
  • Older children can occupy themselves by resorting to the flight entertainment that caters specifically to young travelers.

Jet Lag

Undoubtedly, the worst part of international air travel. Crossing several time zones in less than 24 hours can be strenuous for your body. It can cause headaches, a feeling of disorientation, and tiredness. The internal body clock takes time to adjust to the new time in the new environment, and this doesn’t happen overnight. Typically, our body takes one day per time zone to adjust. Everyone has their own methods to beat jet lag.

  • If you are traveling east, try going to bed and waking up earlier than you usually do, and if you are heading west, stay up a little longer, and sleep late than your regular timing.
  • If you reach the destination during the day, do not sleep till its night. This will help your body adjust faster.

No doubt, long distance travel can prove debilitating for your body, and totally zap you of your energy levels. Taking appropriate measures to make the travel more comfortable and enjoyable can ease some of the discomfort. Some people opt for break journeys, and don’t mind the extra travel time, as it gives them a break from the long journey, whereas others prefer nonstop flights and want the journey to end soon! Whatever you prefer, get enough sleep in the days prior to the day of your departure. Try following the above tips the next time you travel, and be assured you will not alight the aircraft resembling a zombie!